Shirah Wealcatch, the founder of Liylah, has been immersed in women’s fashion for over 20 years. A professionally-trained designer and personal stylist , Shirah has a flair for couture figure-flattering styles that stands out in each gown she designs. Typically, many designers sketch a gown and try to find fabrics to create it. Shirah, however, hand-selects unique fabrics from around the world and then uses her imagination and inspiration to turn those exquisite fabrics into perfect gowns and cocktail dresses .
“When I get that rapid heart thumping feeling, I know I just have to design a piece with that fabric. For me to choose a fabric to use, it has to be love at first sight!”
Shirah launched Liylah.com in 2017, which began with in store and online rentals of modest evening wear and gowns form various designers . Recognizing that each piece was missing that special something she immediately began designing her own pieces, the Asher Maxwell line. The unique pieces and bespoke service proved to be much needed, given the rave reviews from women around the globe and especially in Baltimore where the Liylah showroom is located. “ Shirah can literally scan you for a second and know exactly which gown will fit you and flatter you. Each time I have an event I know the first one she has me try on will be perfect. “ - Sara L - Baltimore
I was a bit skeptical and couldn’t imagine how someone out of state who’s never met me would know what would work for my body type and style but I sent in a picture of myself and all three gowns Shirah selected and shipped to me were perfect. It was hard to pick a favorite ! - Eliana , Chicago
Her customers have included bat mitzvah girls, friends of the bride, women who want to show up to an event wearing a special piece and of course wedding parties ......everyone but the bride.
Shirah mentions “ When the bride or groom's family comes in they always comment how they wish I could design a gown for the bride as well. As happy as I am to be dressing them, I have always (not so) secretly wished that I carried bridal gowns as well. It is beyond exciting to announce the launch of my wedding gown line, "Asher Maxwell Bridal", where we can now coordinate the look of the entire bridal party, including the most important one at the wedding!
Shirah will be designing custom gowns for bride’s all over the globe.....and of course for her loyal local customers as well! The Asher Maxwell Bridal line will be exclusively sold at Liylah.com and in the Liylah showroom.
We can't wait to be your complete source for modest couture formal wear!
Rent the Dress. Own the Night.